Perspectives on reaching diverse and hard-to-reach communities, from more than a decade of qualitative research.
Strategic self-gifting emerges as one of the top holiday shopping trends this season. The stresses of 2024 are leading to a bit of #selflove that includes #selfgifting. Our…
Holiday shopping is in full swing, with Black Friday, Small Business Saturday, and Cyber Monday just days away. As consumers gear up for the biggest retail events of…
Martha Stewart broke the internet when Sports Illustrated unveiled its swimsuit issue featuring the 81-year-old cover girl. Clearly, today’s seniors are not your grandparents’ grandparents. Seniors like Martha…
In honor of Pride month, I’m spotlighting the power of allyship and the importance of educating allies. Folks in the LGBTQ+ community usually don’t need to be told…
The metaverse has opened up a new world of interaction and communication, especially for teens. Nearly a third of US teens own a VR device, with 14%…
Newly arrived refugee families in Denver didn’t understand how to use their full WIC benefits and didn’t like some of the foods available to them through the program….
Just like everyone else, teens want a VOICE, especially when it comes to the products or services that they use or need. Yet recruiting teens is hard and…
Everybody is unique– but it can be challenging to find just the right unique person for a research study when a client has multiple specific recruitment criteria. Recently we have…
Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined…
The COVID-19 pandemic has showcased how vulnerable minority populations truly are, particularly the LatinX and Black communities. Progress has been made but there still continues to be significant…
Advances in artificial intelligence and machine learning are changing the way consumers find what they need. User interfaces such as voice-first search are essential ways for small businesses…
As technology continues to power the Age of the Customer, advances in artificial intelligence and machine learning are changing the way we do business. Conversational user interfaces are…
