Building a Metaverse Research Community | Considerations and Conclusions From Our Recent Teen Study

The metaverse has opened up a new world of interaction and communication, especially for teens. Nearly a third of US teens own a VR device, with 14% using it weekly, according to a recent survey by Piper Sandler.

Our community of 52 tech-savvy teens who use a VR headset at least once a week recently weighed in on ways to engage them in metaverse research, preferences for sharing thoughts, and desired incentives for participating.

• 100% of our participants would welcome research opportunities in the metaverse
• 44% would be more comfortable using an avatar to share their thoughts
• Teens’ top rewards for participating include:

1. Cash/Gift cards
2. Game/VR-related rewards
3. The experience/opportunity to share their opinion