Building a Metaverse Research Community | Considerations and Conclusions From Our Recent Teen Study
The metaverse has opened up a new world of interaction and communication, especially for teens. Nearly a third of US teens own a VR device, with 14% using it weekly, according to a recent survey by Piper Sandler.
Our community of 52 tech-savvy teens who use a VR headset at least once a week recently weighed in on ways to engage them in metaverse research, preferences for sharing thoughts, and desired incentives for participating.
- 100% of our participants would welcome research opportunities in the metaverse
- 44% would be more comfortable using an avatar to share their thoughts
- Teens’ top rewards for participating include:
- Cash/Gift cards
- Game/VR-related rewards
- The experience/opportunity to share their opinion
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