Social Lens Research
The people you need to hear from aren't always on a research panel.
Many research studies rely on the same recruitment channels and participation formats. That can leave important communities out. We specialize in reaching people who may be less likely to participate in traditional market research.
Older adults
Research with adults 50 and older, including people aging with disabilities, caregivers, and those navigating changes in health, technology, and finances.
How we reach people
We use a combination of community-based recruitment, local relationships, targeted outreach, and flexible participation methods. We don't assume one approach will work for everyone.
What you take away
Research that respects people's time and circumstances.
- Clear instructions and appropriate research activities
- Bilingual materials and trusted community partners when needed
- Formats that allow people to share their experiences comfortably
Participants share better information when they understand what we're asking and have a practical way to take part.