Lens In The News: Recent Press Mentions
Check out the latest articles featuring Lens and discover how we're making headlines.
Recent Public Studies
From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions
The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300... Learn more
Voice Driven Experiences Study | Don’t wait to start building a voice first strategy
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher... Learn more
Faced with budget constraints, multicultural audiences turn to mobile phones for better health
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical... Learn more
Campaigns Miss Out With Multicultural Mobile Gamers
60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social... Learn more
New Study: Mobile Commerce Adoption Trends among Millennials
A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences... Learn more
Mobile Marketing Study Shows Why the Entertainment Industry Should Target Hispanic Millennials this Holiday Season
Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment... Learn more
New Study: Hispanic Business Growth and the Mobile Future (Infographic)
Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the... Learn more
Looking Good with Mobile: Trends in the Beauty Purchasing Habits of African American Women
Today, Social lens Research in partnership with MocoSpace and Identity launched a new study on the mobile beauty habits of African American Women. The study found that 73% of... Learn more
Calling all Hispanic Business Owners! Tell Us About Your Mobile Usage
Social Lens Research announces the launch of participant recruitment for The Impact of Mobile Technology on Hispanic Businesses Study. The study is being conducted for Mobile Future, in... Learn more
Mobile Marketing Tips for Reaching Hispanic Movie Goers (Infographic)
Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and... Learn moreLoad more posts