Helping small businesses put digital skills to work

Client

Global technology company and multicultural nonprofit foundation

The challenge

Small business owners often have little time or support for digital marketing. The partners wanted a practical way to help minority-owned businesses use the tools available to them.

How we approached it

We designed an online training program for high school and university students, then paired trained coaches with local businesses. Coaches helped owners work on map listings, customer reviews, mobile websites, and social media using their own businesses as the starting point.

What the work informed

The program connected digital skills training with hands-on business support. It gave the partners a community coaching model and practical materials for owners and coaches.