Understanding the daily workarounds behind incontinence products

The challenge

Women living with incontinence and obesity described needs that available products did not always meet. The client wanted to understand the practical and emotional effects on daily life.

How we approached it

Participants used Lens Engage to share private, self-paced video reflections from home. We explored routines, product workarounds, and experiences shopping online and in stores.

Follow-up sessions examined ideas for fit, absorbency, and discreet packaging.

What the research informed

The work produced consumer profiles and recommendations for product improvements, sizing, packaging, and more respectful communication.