Social Lens Research
See what happens outside the research room.
People experience products, services, and everyday challenges in places researchers rarely get to see. Mobile ethnography gives us a way to understand those experiences without asking participants to leave their normal routines.
Daily routines and habits
See how products, services, and decisions fit into people's everyday lives.
How it works
Participants use their smartphones to respond to research activities over several days or weeks, on their own schedule, often in the place where the experience happens.
What you take away
More than a collection of videos.
- We design the activities and guide participation
- We review every response
- We analyze the findings and connect them to your research questions
The videos provide firsthand evidence. Our job is to understand what they reveal.