Perspectives on reaching diverse and hard-to-reach communities, from more than a decade of qualitative research.
Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment…
Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the…
Today, Social lens Research in partnership with MocoSpace and Identity launched a new study on the mobile beauty habits of African American Women. The study found that 73% of…
On March 6th, I had the privilege to attend Latin@s in Tech, a day long event that preceded the 2014 SXSW Interactive conference along with 100+ Latino community members….
Social Lens Research announces the launch of participant recruitment for The Impact of Mobile Technology on Hispanic Businesses Study. The study is being conducted for Mobile Future, in…
Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and…
Social Lens Research recently assisted Consumer Reports en Español and LATISM in a research study about the usage of multivitamins in the Latino community. The findings revealed that…
We are helping Cabot to better understand the needs of Hispanic consumers. Cabot Cheese is asking for an invite into your cocina! Please share your #QuesoinmyCocina story and…
Latinos are early adopters of mobile phones and 28% more likely to own a mobile phone than non-Hispanic whites. How do Latina moms monitor mobile security risks? To…
Social Lens Research and MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Survey Results: To better understand how Latinos plan, manage…
The Mobile Life of Moms study is based on a scan of available research data and a digital ethnography study conducted with 25 participants recruited via GigCoin. We focused on…
Social media has trained us to be brief and visual. Text heavy powerpoints seem so 1980s compared to a 140 character tweet. We get so much more love with our…
