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Research findings and field notes.

Perspectives on reaching diverse and hard-to-reach communities, from more than a decade of qualitative research.

  • Iowa’s Unknown Voters

    Eyes On Iowa You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa,…

    • Social Media Monitoring as a Call to Action

      ~First of a two part series on social media monitoring.~ Remember the Verizon commercials where the test employee roamed around asking, “Can you hear me now?” And the…