Pride Month 2024 Marketing Insights

Our recent study analyzed digital advertisements during Pride Month, revealing crucial insights for brands aiming to connect with the LGBTQ+ community. While focused on Pride Month campaigns, these findings offer valuable lessons for inclusive marketing strategies year-round.

Key Findings:

• Invest in Pride month: Most respondents feel it’s important to show up for the LGBTQ+ community during Pride month and beyond.
• Show conviction: Many felt brands that continued or increased Pride marketing showed increased conviction because of the recent LGBTQ+ boycotts and backlash.
• Beware of skepticism: Across generations, most wanted to see investment in the community and year-long support. Younger respondents (under 25) were especially skeptical of “rainbow capitalism.”