Pride Month 2024 Marketing Insights

Our recent study analyzed digital advertisements during Pride Month, revealing crucial insights for brands aiming to connect with the LGBTQ+ community. While focused on Pride Month campaigns, these findings offer valuable lessons for inclusive marketing strategies year-round.

Key Findings:

  • Invest in Pride month: Most respondents feel it’s important to show up for the LGBTQ+ community during Pride month and beyond.
  • Show conviction: Many felt brands that continued or increased Pride marketing showed increased conviction because of the recent LGBTQ+ boycotts and backlash.
  • Beware of skepticism: Across generations, most wanted to see investment in the community and year-long support. Younger respondents (under 25) were especially skeptical of “rainbow capitalism.”

Access our executive summary for a comprehensive overview of the study's findings and actionable insights for your marketing strategy.

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