Looking Good with Mobile: Trends in the Beauty Purchasing Habits of African American Women

Today, Social lens Research in partnership with MocoSpace  and Identity launched a new study on the mobile beauty habits of African American Women.   The study found that 73% of...

SXSW 2014 Recap Post: Latinos in Technology connect and get inspired in Austin

On March 6th, I had the privilege to attend Latin@s in Tech, a day long event that preceded the 2014 SXSW Interactive conference along with 100+ Latino community members....

Calling all Hispanic Business Owners! Tell Us About Your Mobile Usage

Social Lens Research announces the launch of participant recruitment for The Impact of Mobile Technology on Hispanic Businesses Study. The study is being conducted for Mobile Future, in...

Mobile Marketing Tips for Reaching Hispanic Movie Goers (Infographic)

Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and...

Recap Post: Multivitamins and Latinos: Heavy Usage with Minimal Doctor Supervision

Social Lens Research recently assisted Consumer Reports en Español and LATISM in a research study about the usage of multivitamins in the Latino community.  The findings revealed that...

Launch of the Cabot Cheese #QuesoinmyCocina Story Contest

We are helping Cabot to better understand the needs of Hispanic consumers. Cabot Cheese is asking for an invite into your cocina! Please share your #QuesoinmyCocina story and...

Latina Moms with Mobile Enabled Kids: a new parenting challenge (Infographic)

Latinos are early adopters of mobile phones and 28% more likely to own a mobile phone than non-Hispanic whites. How do Latina moms monitor mobile security risks? To...