New Study: Mobile Commerce Adoption Trends among Millennials

A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences...

Your Customer is Mobile: Time for your Mobile Experience to Catch-up

All industry statistics point to an increased use of mobile in almost every industry or sector, from banking to TV to education to exercise. For anyone who is not...

2014 Year in Reviews: Our Top Picks

Beyond fun, year in reviews are a great summary of top news, data and trends for 2014. Here are a few 2014 reviews to get you ready for 2015! 2014 Tumblr Year in Review ...

Mobile Marketing Study Shows Why the Entertainment Industry Should Target Hispanic Millennials this Holiday Season

Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment...

New Study: Hispanic Business Growth and the Mobile Future (Infographic)

Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the...

Looking Good with Mobile: Trends in the Beauty Purchasing Habits of African American Women

Today, Social lens Research in partnership with MocoSpace  and Identity launched a new study on the mobile beauty habits of African American Women.   The study found that 73% of...

SXSW 2014 Recap Post: Latinos in Technology connect and get inspired in Austin

On March 6th, I had the privilege to attend Latin@s in Tech, a day long event that preceded the 2014 SXSW Interactive conference along with 100+ Latino community members....