by Julie | Feb 21, 2023 | The Lens Blog
Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined purchase power in the trillions. To reach diverse consumers, craft marketing strategies that...
by Natalia Wyatt | Jun 7, 2021 | The Lens Blog
The COVID-19 pandemic has showcased how vulnerable minority populations truly are, particularly the LatinX and Black communities. Progress has been made but there still continues to be significant gap in vaccination rates. According to recent Kaiser Family Foundation...
by Chelsea Sanchez | Nov 26, 2018 | The Lens Blog
Advances in artificial intelligence and machine learning are changing the way consumers find what they need. User interfaces such as voice-first search are essential ways for small businesses to connect with their customer base. Users are more and more frequently...
by Crystal Collier | Oct 30, 2018 | The Lens Blog
As technology continues to power the Age of the Customer, advances in artificial intelligence and machine learning are changing the way we do business. Conversational user interfaces are becoming widely adopted; voice-first customer service is a great way companies...
by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for...
by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog
Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones,...
