LET US INTRODUCE OURSELVES

Social Lens Research’s expert team specializes in diverse and multicultural audience insights, with deep experience designing immersive, observational, and engaging research to unlock deeper insights. We deliver actionable recommendations to inform product development, customer experience, and marketing campaign strategies.

The Team

Julie Diaz-Asper

Founding Partner

Julie has over two decades of experience helping organizations to understand consumer needs, innovate, and pursue new market opportunities. She has worked with a wide range of organizations, including American Express, Google, Electronic Arts, Samsung, AARP, Univision, Share Our Strength, and Georgetown University Impact for Business Center. Julie has a proven track record with emerging technology adoption, small business enablement, marketing strategy development, competitive positioning, in-depth industry analysis, and digital channel optimization.

Julie has deep experience optimizing Black American, Latinx/Hispanic, and other multicultural marketing research investments by engaging niche populations in those communities (frontline employees, small business owners, high net worth, SNAP/WIC recipients, LGBTQ, influencers, parents, millennials, Gen X). Her in-depth research methodology experience includes online focus groups, mobile ethnographic studies, co-creation sessions, competitive benchmarking, customer journey testing, and employee ideation sessions. Julie specializes in using the power of immersive experiences, creative exercises, and culturally relevant imagery to deepen insights and achieve breakthrough results.

Natasha Stevens

Managing Partner

Natasha brings over two decades of experience transforming how organizations understand and connect with diverse consumer groups through data-driven insights. She has spent her career pushing innovation in market research forward – from pioneering social media analysis to incorporating digital behavior into customer journey mapping to developing advanced advertising targeting models. With a distinguished track record of senior management roles building and scaling research divisions at global research leaders like GfK and Kantar, Natasha has consistently developed new research methods that drive business growth and deepen customer understanding.   

Drawing on her expertise in digital research innovation and making data more accessible, Natasha helps guide Social Lens Research’s strategic vision across its custom and subscription-based solutions. Her background in organizational psychology and proven success in blending new technologies with proven research methods make her uniquely qualified to help clients leverage SLR’s immersive consumer insights to create more inclusive, impactful brand experiences. A recognized industry leader and recipient of the AMA’s 4 Under 40 Emerging Leaders Award, Natasha is passionate about helping organizations build authentic connections with diverse communities through cutting-edge research approaches.

Lisa Groshong

Research Lead

Lisa is an expert in complex problem-solving and synthesizing disparate information, with more than 10 years of experience in qualitative and quantitative research, serving as a trusted consultant to major non-profits and Fortune 500 companies including P&G, Capital One, Electronic Arts, Spike DDB (Cadillac), Share our Strength, Prevent Blindness, and Connecticut Public Media.
She has collected and analyzed data from 8,000+ participants using mixed methods, including surveys, focus groups, usability studies, interviews, fully-remote asynchronous qualitative, and AI-assisted analysis. She specializes in cutting through the noise of research results to deliver clear, actionable insights using visual and story-driven reports.
Having lived and worked everywhere from a remote Zambian village to an amphibious assault ship, Lisa brings a unique perspective to her work. An award-winning writer, Lisa started her career in newspapers, media relations and academia. She earned her PhD in human dimensions of natural resources at the University of Missouri.

Polina Kapchits

Senior Market Research Analyst

With a passion for uncovering the “why” behind consumer behavior, Polina excels at turning complex data into compelling narratives that drive strategic decision-making. Leveraging a diverse toolkit of mixed research methodologies, including quantitative surveys, qualitative research, ethnography, UX research & design, social listening, competitive benchmarking, and trendcasting allows her to gain a holistic understanding of consumer behavior. Her background in cultural anthropology (MSc, UCL) and deep understanding of how culture and life-experiences impact decision-making, enables her to effectively analyze the needs and motivations of diverse audiences, ensuring that her insights are culturally nuanced and relevant.

Polina has a proven track record of providing actionable insights for clients across various industries, including recent projects with Google, Prevent Blindness, Electronic Arts, Cadillac, and P&G. Her passion for learning and drive to continuously expand her skillset and knowledge has pushed her to be ESSEC certified, Mastering AI for Insights & Analytics certified, and she is currently completing the Google UX Design Certification. Polina thrives on tackling complex challenges, engaging hard-to-reach audiences, and pushing the boundaries of existing market research to uncover deeper and more meaningful insights for clients.

Jeanie Adkins

Engagement lead

Jeanie is dedicated to building coalitions through qualitative research and strategic partnerships, implementing programs for social impact. With a human-centered approach, she values connecting with people through stakeholder interviews and focus groups, believing conversations drive results and meaningful change. Jeanie’s versatility blends the big picture with actionable ideas and strategies through expertise in outreach and engagement, partnership development, DEI&J programming, and organizational growth.

Jeanie has served as liaison to hundreds of organizations in support of the LGBTQ+ community, financial education, youth development, and closing the gap among racial, social and health disparities. Jeanie has designed and implemented research, programming and resources for the Centers for Disease Control and Prevention (CDC), the DC Hospital Association (DCHA), the National Association of Broadcasters Leadership Foundation (NABLF), Anne Arundel County Public Schools (AACPS), the Equality Chamber of Commerce DC (ECCDC), and the Investor Protection Trust (IPT). As part of her commitment to the LGBTQ+ community, Jeanie was honored as the 2011 “Local Heroine” by the Washington Blade.

Denisse Icaza

Community Lead

Denisse has a track record of crafting strategies and partnerships to target and engage traditionally hard to reach communities. From Latina moms to urban youth, she has experience in crafting offline, social and mobile campaigns to reach quality participants. She is the founder and editor of the award-winning blog AhorrosparaMama.com, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite brand names. Her client work includes projects for Univision, Google, Electronic Arts, Responsibility.org, Cabot Cheese, Consumer Reports, Disney, and the CDC.